COMMON MIRACLES
is a BRAND, copywriting and creative studio, founded and run by Joel Stein.
Give ‘em something to believe in
People everywhere are craving connection, meaning, and wonder in a world that leaves them numb.
Of course, brands alone can’t satisfy these deep human hungers.
But you can always give people something to believe in.
A compelling story about a future promised land. An energy that feels irresistible. Ideas outside the everyday.
That’s the Common Miracles way.
Stay curious
Curiosity makes everything interesting. Any business. Any industry. Any behaviour. It fuels learning and experimentation.
COMMANDMENTS
SCREW SILOS
SEO, UX, brand strategy, marketing science, semiotics… inter-disciplinary problem-solving produces stronger work.
BE IRRATIONAL
Data can be helpful, but it only tells you about the past. The most powerful ideas are never those that are easiest to pre-justify.
Make IT magical
Whether running workshops or writing copy, there are always opportunities for fun, wonder, and weirdness.